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How Did GameStop Turn a Staple Blunder into $250K?
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How Did GameStop Turn a Staple Blunder into $250K?
Staplegate" to $250K Donation: Ryan Cohen's Masterclass in Crisis and Brand Transformation When a single misplaced staple threatened to overshadow GameStop’s Nintendo Switch 2 launch, Chairman and CEO Ryan Cohen saw an opportunity not for damage control, but for strategic advantage. What began as a minor packaging error at a Staten Island store—staples piercing console boxes and, in some cases, the hardware itself—quickly went viral as “Staplega…
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