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How creators can launch businesses and reclaim their audiences
ONEIDA COUNTY, NEW YORK, JUL 24 – Creators face unpredictable income as 78% say algorithms affect their content, prompting many to start independent businesses for control, Shopify and Patreon data show.
- In late 2024, Surendra launched a new shop, controlling what and how much he makes and sells, enabling greater creator independence.
- Amid algorithmic challenges, 78% of creators say, according to a 2024 Patreon survey, that appeasing algorithms impacts what they create.
- Despite 55,000 followers, he says, `A lot of people would say it was a stupid decision`, reflecting doubts about his business choices.
- Megababe has grown into a force in the beauty industry, evidenced by over 4 million YouTube views.
- According to Shopify research, almost a quarter of businesses added the platform as a sales channel to gain full control over their online presence, enabling creators to diversify and manage their brands independently.
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31 Articles
31 Articles
How creators can launch businesses and reclaim their audiences | News Channel 3-12
Dia Dipasupil // Getty Images for BoF How creators can launch businesses and reclaim their audiences In the heyday of the creator economy, stars are made in living rooms. Ordinary people prove capable of extraordinary things, turning content into cash and ideas into empires. But while creator power is growing, the control they have over their own brands on social media is not. Payment structures for sponsored brand content have shifted, as have …
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Total News Sources31
Leaning Left2Leaning Right0Center27Last UpdatedBias Distribution93% Center
Bias Distribution
- 93% of the sources are Center
93% Center
C 93%
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