How could Aldi win Mondelēz copycat case?

How could Aldi win Mondelēz copycat case?

Mondelēz International has taken legal action against Aldi, claiming the retailer’s private label snacks mimic the packaging of iconic brands like Oreo, Ritz, and Chips Ahoy! too closely. This high-profile trade dress lawsuit raises critical questions about brand identity, consumer confusion, and the boundaries of fair competition. As legal experts weigh in, the outcome could have lasting implications for private label branding and packaging des…

Aldi v. Mondelēz: Trademark battle could reshape private label

Court losses in the U.K. and Australia are unlikely to affect the case, but a Mondelēz win could change everything