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How China's Evolving Consumer Habits May Protect the Amazon Rainforest

The pledge covers 50,000 metric tons and could push Chinese buyers to pay more for beef traced to legally cleared farms.

Summary by WTVB
By Manuela Andreoni SAO PAULO, May 9 (Reuters) – When Xing Yanling posted on WeChat about her visit to the Brazilian Amazon in April, she described to her friends in China the unforgettable sensation of being “enveloped by tens of thousands of shades of green.” Xing is no ordinary tourist. She leads the Tianjin Meat Industry Association, representing importers responsible for around 40% of China’s beef purchases from Brazil. Under her leadership…

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How China's evolving consumer habits may protect the Amazon rainforest

·New York, United States
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WTVB broke the news on Saturday, May 9, 2026.
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