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How ChatGPT and Google Are Changing Paid Media in 2026
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How ChatGPT and Google Are Changing Paid Media in 2026
A breakdown of the 2026 paid media shift, drawn from the work of Jorge Argota, a legal marketer who spent a decade inside a personal injury and medical malpractice firm before launching his own agency. Jorge Argota likes to point out that the gap between what an ad platform announces on a Tuesday and what the average law firm actually changes in their account is usually about eighteen months. In a normal year that gap costs money. In 2026 it’s c…
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