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How CEO Michelle Gass Is Reviving Levi’s With More Than Good Denim

Summary by Vogue
Amid hot competition in the denim category, the Levi Strauss & Co. CEO breaks down her gameplan to continue scaling the jeans leader into a $10 billion business.

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How CEO Michelle Gass Is Reviving Levi’s With More Than Good Denim

Amid hot competition in the denim category, the Levi Strauss & Co. CEO breaks down her gameplan to continue scaling the jeans leader into a $10 billion business.

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Vogue broke the news on Thursday, April 9, 2026.
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