How Can We Combat Dupes and Take Advantage of Design Reform?

dreyfus

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Introduction The market for fashion, luxury, cosmetics and electronics is facing a fast-growing phenomenon: that of "dupes". These imitations of renowned branded products, often disseminated via marketplaces or social networks, represent a double threat: they divert part of the market to the benefit of illegal actors and weaken the value of brands. The fight against dupes can no longer be limited to traditional anti-counterfeiting actions alone.…