How can B2B marketing leaders revolutionise internal perceptions, and become their business’ core growth-driver? - B2B Marketing

How can B2B marketing leaders revolutionise internal perceptions, and become their business’ core growth-driver? - B2B Marketing

No doubt, at some point in the last five years, you will have listened to a podcast, seen a keynote session, or read a report on the topic of changing buyer behaviour. If you haven’t, the key takeaway goes something like this: today’s buyer doesn’t want to be sold to. They want to conduct their own research at their own pace. They want to do it silently online. They want peer recommendations. Then, when they’re ready – and only when they’re read…