How businesses can rebrand without losing customer trust

How businesses can rebrand without losing customer trust

Companies like Hooters and Victoria’s Secret are trying to adapt to changing consumer expectations while attracting a new generation of customers. But the same challenge applies to businesses of every size: how do you rebrand without losing the customers who helped build it? Joining us on this episode of Business Trends Today is Sheila Rondeau, CEO of MOGXP, an experiential marketing and brand strategy agency, and author of The Art of Experienti…