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How brands can win Esports in 2026
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How brands can win Esports in 2026
Esports in India is at an inflexion point. For years, despite being big on audiences, brands showed apathy towards it primarily due to challenges around the regulatory framework. Brands limited themselves to dipping their toes into sponsorships but stayed away from making any meaningful deals. And rightfully so! Esports in India was living in an awkward in-between zone. It seemed esports had ticked the right boxes with audiences and engagement, …
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