How brands can pursue the $11B in-game ad opportunity

How brands can pursue the $11B in-game ad opportunity

In-game advertising is an $11 billion market, and Orange 142 has released a guide to help marketers unlock the opportunity. Orange 142 released a new best practices guide focused on in-game advertising. The guide is designed to help marketers unlock the full potential of gaming as a marketing channel, connecting with audiences in immersive environments without […]

How to Monetize Unity Apps: Best Practices

In this article, we explore the best practices for monetizing Unity apps, with a particular focus on advertising and in-app purchases (IAP).

The Social Media Marketing Guide for Game Developers from Viplikes - PlayStation Universe

You’ve poured months—maybe years—into your game. The mechanics are tight, the art pops, and the story hooks players from the …