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How Boutique Asset Managers Win with Thought Leadership
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How Boutique Asset Managers Win with Thought Leadership
A $2 billion boutique manager called me last week. Their performance was stellar, their team was experienced, but they’d lost three pitches in a row to larger competitors. “We’re better investors,” the CEO said, “but nobody knows who we are.” Your best asset as a boutique manager is your expertise. While big firms send generic content to investors, boutique firms with authentic voices get noticed despite their size. Good thought leadership puts …
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