How Barbie became a $1 billion-a-year brand

How Barbie became a $1 billion-a-year brand

Mattel made Barbie a $1 billion-a-year brand and one of the most iconic toys in history. Now Mattel's crown jewel is facing challenges. After years of dominance, boosted by the blockbuster Barbie movie and a wave of nostalgia, sales are sliding. At the same time, rivals such as Hasbro are pulling ahead in digital gaming, interactive toys, and entertainment franchises.So what happened? And is this a temporary setback or a sign of deeper trouble f…