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How award season has evolved into a second-screen spectacle

The Golden Globes 2025 telecast showed that awards now play out across multiple platforms, drawing 10.1 million viewers on broadcast and streaming and generating 40 million social media impressions.
In a fragmented media landscape, streaming and personalised feeds have divided viewing while awards shows' structure with clear segments and suspenseful moments suits viewers at home following highlights.
Mecca Bingo’s nationwide survey of 2,000 U.S. respondents found 38% use a second screen, 24% engage socially, and 14% post or comment during broadcasts.
Even with multi‑screen habits, the Golden Globes and major awards shows still dominate timelines, group chats and entertainment headlines, with more than 20% of viewers treating the night as an event.
Looking ahead, awards shows appear to have absorbed modern habits and shifted from appointment TV to a modern ritual and pop‑culture moment inviting audience participation across platforms.

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How award season has evolved into a second-screen spectacle

Mecca Bingo reports that award shows like the Golden Globes have evolved into second-screen cultural events, blending live viewing with social media engagement.

2 days ago

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