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How AT&T Stadium Changed Sports Architecture Forever
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How AT&T Stadium Changed Sports Architecture Forever
When AT&T Stadium opened in 2009, it was immediately clear that the Dallas Cowboys had built something different. This was not simply a larger NFL venue. It was a statement about what a 21st-century stadium could become. Before its arrival, most stadium debates focused on capacity, sightlines, concessions and revenue. AT&T Stadium pushed the conversation into architecture, technology, entertainment and brand identity. Some loved the ambition. Ot…
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