AI Shopping Assistants Growing in Popularity, but Consumer Trust Still Lags
Product.ai found 43% of online shoppers now use AI to help them shop, but 86% still check recommendations elsewhere before buying.
- Commerce intelligence company Product.ai found 43% of online shoppers now use AI to help them shop, while Accenture reports 71% of consumers expect generative AI to influence spending decisions over the next year.
- Oliver Wright, global lead of consumer industries at Accenture, explained that AI assistants save time by scanning reviews, ratings, and inventory while acting on users' behalf to identify the best outcome for each shopper.
- Despite this growth, 86% of shoppers verify recommendations elsewhere before buying, and 42% of consumers would not trust AI suggestions for purchases over $25 without checking another source first.
- Elena Madrigal, VP of Community and GTM at Product.ai, noted that shoppers double-check items affecting health or safety, stating "the full trust in using that information to go straight and close the purchase is not there yet."
- Contrary to Product.ai's findings, Accenture reports 74% of active AI users would trust a personal agent more than their best friend to make a purchase on their behalf, signaling shifting consumer readiness.
13 Articles
13 Articles
AI shopping assistants growing in popularity, but consumer trust still lags
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AI shopping is coming to your favorite brand’s website
I’m searching for a fun, professional outfit for a panel I will moderate this fall, and I mosey over to Alice + Olivia’s website. Until now, my only real option has been to scroll through thumbnails of dresses or fiddle with standard category filters. But there’s something new on Alice + Olivia’s site: a “Shop with AI” option. I give it a shot, describing how I need a dress that is chic, polished, and comfortable enough to sit on stage in. The s…
Kroger Launches AI Shopping Assistant Across All Banners
The Kroger Co. has launched an AI shopping assistant across the websites and apps of its family of companies, a tool the grocer said helps customers plan meals, find products and build carts. The Cincinnati, Ohio-based retailer positioned the launch around the back-to-school season, framing the assistant as a way for families to plan weeknight dinners, tailgates and other occasions. Customers can use it to build a cart around a budget and dietar…
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Noticias de NavarraUnderstanding people to make better decisions has always been the purpose of market research. What is changing is not that goal, but the way to achieve it.
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