How AI is creating a crisis of business sameness

How AI is creating a crisis of business sameness

As I type, Microsoft Copilot suggests ways to continue, restructure, or even rewrite this very sentence. On the surface, it feels like a small thing, no more remarkable than Gmail finishing an email or Google predicting a search—but small things can have outsize influence. Just as the steady drip of water on rock can carve out new channel over time, so predictive text has already reshaped how we write. Research from Harvard has shown that predic…