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How AI Can Fill the Gaps Left by Signal Loss

Summary by Total Retail
The landscape of direct-to-consumer (DTC) retail is rapidly shifting. Today’s brands are grappling with challenges such as signal loss, reduced access to key data sources, and tighter privacy regulations that have rendered even first-party data insufficient in sustaining growth online. Many brands are turning to walled gardens like Google, Facebook, and Amazon.com as potential solutions. […]
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