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How AI and personality evaluations helped fuel Brad Underwood’s evolution and send Illinois to the Final Four

Underwood says the tool helped Illinois identify players who fit its culture as the Illini reached the Final Four for the first time since 2005.

Summary by KIFI
By Dana O’Neil, CNN (CNN) — Marcus Domask was not good enough and no one could convince Brad Underwood otherwise. As he watched the Southern Illinois would-be transfer on film, Underwood repeatedly told his staff no, as a power forward, Domask was simply not a Big Ten player. Until, that is, one of his assistants handed Underwood a different evaluation, one that did not say a word about Domask’s skillset, upside or basketball potential but stres…

9 Articles

Martinsville BulletinMartinsville Bulletin
Center

Well-traveled Illinois coach finally reaches Final Four

Illinois' Brad Underwood coached for 26 years before landing his first Division I head coaching job.

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WGN 9WGN 9
Center

After a long journey, Illinois' Brad Underwood landed his dream job — and now he's in the Final Four

Brad Underwood coached for 26 years before landing his first NCAA Division I head coaching job. Now in Year 39, the well-traveled 62-year-old is finally heading to the Final Four, where his Illinois Fighting Illini meet UConn on Saturday.

·Chicago, United States
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CNNCNN
+6 Reposted by 6 other sources
Lean Left

How AI and personality evaluations helped fuel Brad Underwood’s evolution and send Illinois to the Final Four

Marcus Domask was not good enough and no one could convince Brad Underwood otherwise.

·Atlanta, United States
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  • 89% of the sources are Center
89% Center

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CNN broke the news in Atlanta, United States on Wednesday, April 1, 2026.
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