Study Finds Most Marketers Use GenAI, But Few Have Worked with Agentic AI

Study Finds Most Marketers Use GenAI, But Few Have Worked with Agentic AI

Cannes Lions this year has marked an important shift in the discourse of AI adaptation in marketing: no longer just promises, but actual implementation and performance. A common perception across multiple panels, or even brand showcases regarding this new integration, is that there should be no separation between generative AI and a creative and strategic approach. From efficient content creation to personalizing campaigns at a large scale, the …

How Agentic AI Broke the Rules of Martech Decisioning

Hard-coded logic and passive analytics are out. Adaptive, goal-driven agents are the next evolution in marketing technology.