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How Aesop hand soap and Byredo cologne became luxe essentials of the #BoyBathroom - Robb Report Singapore
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How Aesop hand soap and Byredo cologne became luxe essentials of the #BoyBathroom - Robb Report Singapore
Young guys are stocking the same selection of high-end brands, turning their morning routines into a collective aesthetic performance that’s the same in London as it is in LA The camera pans slowly across a pristine bathroom counter, where products are positioned with museum-like precision. Aesop’s amber bottles are unmistakably ubiquitous, whether for soap, lotion, or mouthwash. Shiny, unsqueezed Marvis toothpaste tubes lie next to unused Marvi…
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