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How a Minnesota woman turned her layoff and a cancer scare into a thriving career
After losing her job and surviving ovarian cancer, Jennifer Zick founded Authentic, employing 20 chief marketing officers to serve companies growing from $10M to $250M+.
- Nine years ago, Jennifer Zick turned a job loss and a scare with ovarian cancer into founding Authentic, a marketing firm headquartered in Edina, now employing about 20 CMOs.
- Facing a choice about family and work, Zick prioritized being present at home with three young children and retreated to her family cabin in the north woods of Minnesota to reflect after her previous executive position was cut.
- At her kitchen table at her family cabin, Zick drafted Authentic's blueprint and later 'fired' herself as a consultant to scale the firm, after working at 50% capacity as a CMO for 18 months.
- About a year ago, Zick returned to Perham, Minnesota, where a LinkedIn contact at KLN Family Brands led to a new client and helped feed the local economy.
- The firm positions itself to teach firms how marketing must evolve to be authentic and values-driven, with Zick saying the model's job-creation aim includes paying salaries and creating work.
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13 Articles
Duluth News Tribune+12 Reposted by 12 other sources
How a Minnesota woman turned her layoff and a cancer scare into a thriving career
After a layoff and cancer scare, Perham native Jennifer Zick founded Authentic, a values-driven marketing agency offering fractional CMO services to growing businesses
·Cherokee County, United States
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Total News Sources13
Leaning Left0Leaning Right8Center2Last UpdatedBias Distribution80% Right
Bias Distribution
- 80% of the sources lean Right
80% Right
C 20%
R 80%
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