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How a Jordan Copycat Became a Serious Threat in China
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How a Jordan Copycat Became a Serious Threat in China
London, 18 August 2026 — EBM Newsdesk Analysis —Katie Winearls For years, Qiaodan appeared to be little more than an intellectual-property headache for Nike: a Chinese sportswear company whose name and basketball-player logo bore an uncomfortable resemblance to Michael Jordan and his famous Jumpman brand. That interpretation now looks dangerously complacent. Qiaodan has developed from a contentious domestic imitator into a substantial sportswear…
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