CEO and President of Good Good Golf Ousted After Criticized Driver ad, Reports Say
The company said the ad was meant as parody, but partners cut ties and retailers removed merchandise after criticism spread online.
- On Wednesday, Good Good Golf CEO Matt Kendrick and president Joe Flannery departed the company following intense backlash over a controversial advertisement. Co-founder Nahid Giga will serve as interim CEO.
- The controversy stems from a promotional video for a Callaway driver depicting Garrett Clark shoving Alexis Miestowski to the ground. Good Good claimed the ad was intended to parody the horror movie "Obsession."
- Retailers including Golf Galaxy and Dick's Sporting Goods removed merchandise from shelves, while the PGA Tour and Golf Channel terminated partnerships. Good Good also withdrew its sponsorship of a PGA Tour event in Austin, Texas.
- Kendrick stated, "We made a mistake, and as CEO of Good Good, I own it," while founder Garrett Clark called the commercial "the worst ad known to man."
- Launched as a YouTube channel in 2020, Good Good became a major golf content creator featuring 12 content creators. The brand now faces rebuilding its reputation and partnerships under Giga's interim leadership.
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43 Articles
Top executives out at Good Good Golf after ad criticized for making light of violence toward women
Good Good Golf's CEO and president have both exited the company less than two weeks after it posted and then deleted an ad criticized for making light of violence against women.
Good Good Golf Makes Major Business Claims Amid CEO's Exit After Callaway Ad Controversy
Just 14 days after Good Good and Callaway released a co-branded driver commercial that blew into a huge controversy, the fallout has reached the top of the company. CEO Matt Kendrick and President Joe Flannery both have stepped down, according to Front Office Sports’ David Rumsey and Ellen Briggs. But despite the leadership taking a […]
Good Good Golf “got it so wrong”, says crisis expert
Good Good Golf has become an example of how not to react in a crisis, according to PR professionals. Good Good Golf has announced that CEO Matt Kendrick and President Joe Flannery have left the creator-led golf brand, following the dismissal of VP of Brand and Marketing Jeffrey Lefkovits. The three departures are the latest consequences of an advert that showed Good Good Co-founder Garrett Clark pushing colleague Alexis Miestowski to the ground …
Good Good CEO and president step down amid controversial ad drama following late-night bashing of Callaway – Democratic Accent
The drama and fallout involving Good Good golf and its controversial ad have developed into... The post Good Good CEO and president step down amid controversial ad drama following late-night bashing of Callaway appeared first on Democratic Accent .
Good Good CEO and president step down amid controversial ad drama following late-night bashing of Callaway
Good Good golf CEO Matt Kendrick and president Joe Flannery are stepping down after the controversial Callaway ad fallout that ended the YouTube golf brand's partnership.
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