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How a Factory Fire Crippled the Ford F-150, and Why the Drought Is Finally Over
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How a Factory Fire Crippled the Ford F-150, and Why the Drought Is Finally Over
The Ford F-Series is the undisputed heavyweight champion of the American automotive market. But over the last few months, Ford’s most profitable cash cow was completely derailed, not by a rival automaker or a sudden lack of consumer demand, but by a catastrophic and entirely unforeseen supply chain failure. Back when Ford made the highly controversial decision to switch the F-150 to a military-grade aluminum alloy body, it revolutionized the ful…
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