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How a coffee company and a marketing maven brewed up a Passover tradition: A brief history of the Maxwell House Haggadah

Summary by South Florida Reporter
This iconic promotional booklet transformed from a 1930s marketing strategy into a beloved centerpiece of American Jewish tradition.
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South Florida ReporterSouth Florida Reporter

How a coffee company and a marketing maven brewed up a Passover tradition: A brief history of the Maxwell House Haggadah

This iconic promotional booklet transformed from a 1930s marketing strategy into a beloved centerpiece of American Jewish tradition.

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South Florida Reporter broke the news in on Tuesday, March 31, 2026.
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