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Houston researchers: Here's what it takes to spot a great new idea

Summary by InnovationMap
Having a “promotion focus” really does create a mental lens through which new ideas are more visible.Key findings:New ideas can be crucially important to businesses, driving innovation and preventing stagnation.Recognizing those ideas, though, isn’t always easy.Nurturing what is known as “promotion focus” can help managers spot fresh ideas.Whenever the late surgeon Michael DeBakey opened a human chest, he drew on a lifetime of resources: the con…
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InnovationMap broke the news in on Tuesday, July 1, 2025.
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