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Hot Wheels, Action Figures Carry Mattel Q4 Amid a Mixed Year
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Hot Wheels, Action Figures Carry Mattel Q4 Amid a Mixed Year
It was a mixed year, but Mattel closed out the fourth quarter of 2025 with net sales of $1.77 billion, up 7% as reported and 5% in constant currency, fueled by gains in both North America and International. The topline moved in the right direction, but it wasn’t a free ride: Gross Margin fell to 45.9% from 50.7% a year ago as higher discounts, inflation, foreign exchange pressure, and a lag between mitigation steps and tariff cost recognition sq…
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