US EditionHorrible? All-New Liga Argentina Logo Revealed
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Buenos Aires, 9 January (NA) -- The Liga Profesional de Fútbol (LPF) presented its new audiovisual identity for the 2026 season, with an integral renewal of its institutional image that places the fan as the central axis of the brand and the narrative of Argentine football. The redesign is the result of several months of joint work between the design teams of the AFA and the LPF, and is reflected in the launch of a brand manual that unifies visu…
The Liga Profesional de Fútbol (LPF) officially launched its new brand manual, the result of a work developed over several months by the design teams of the Asociación del Fútbol Argentino (AFA) and the LPF itself. The presentation takes place at the beginning of a new season and establishes the guidelines that will govern the visual identity of the Argentine football competitions. The redesign starts from a clear premise: to reflect the distinc…
The organization that organizes Primera División football in Argentina introduced a change of image, with renewed colors and logo. They published a long text explaining the change.
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