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Hormel Foods Establishes Partnership with Forward to Fuel Growth for the Justin's® Brand
- Hormel Foods Corporation and Forward Consumer Partners announced a new strategic partnership to grow the Justin's® brand, signing a definitive agreement.
- The partnership will allow Justin's® to operate as a standalone company, with Forward owning 51% and Hormel Foods owning 49%.
- Matt Leeds, founder of Forward, will serve as chairman of the board for this partnership.
- Since 2016, Hormel has expanded Justin's® product line to include various nut butters and organic chocolate treats.
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Hormel spins off Justin’s as standalone company
Almost a decade after Hormel Foods Corp. (NYSE: HRL) paid $286 million for Justin’s, the Boulder-born natural-foods company is being spun off as a stand-alone company once again. Austin, Minnesota-based Hormel is selling a 51% stake in Justin’s to Forward Consumer Partners, a Greenwich, Connecticut-based private investment firm focused on branded consumer products. Terms of the transaction, which is expected to close by the end of 2025, were not…
·Boulder, United States
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Total News Sources44
Leaning Left4Leaning Right2Center13Last UpdatedBias Distribution68% Center
Bias Distribution
- 68% of the sources are Center
68% Center
L 21%
C 68%
11%
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