Hormel Foods’ unglamorous guide to getting press

Hormel Foods’ unglamorous guide to getting press

Whether it’s landing in the trades or on Jimmy Fallon, the work starts long before the media hit. Landing coverage for legacy brands like Spam or Planters might seem easy. After all, those products have long histories, huge name recognition and cultural cache. But no matter how high-profile the product, getting good media placement goes back to the unglamorous basics. “Creativity gets you noticed, but trust gets you called back,” said Brian Olso…