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Honda shares slide more than 6% as automaker faces first annual loss

Honda expects a $15.7 billion write-down as it cuts EV investments and cancels several models, leading to its first annual net loss since 1957, the company said.

  • On Thursday, Honda said it will write off up to 2.5 trillion yen, roughly $15.7 billion, as it cancels three planned US EV models and resets its North American EV strategy, pushing into its first loss since 1957.
  • Honda said its EV reset stems from tariff shifts and competitiveness challenges in Asia, while analysts note the $7,500 federal EV tax credit expiry forced automakers to adjust strategies.
  • One fully electric vehicle remains in Honda's US range, the Prologue built with General Motors, while the five automaking behemoths have announced $72.9 billion in EV-related write-downs, including GM's $6 billion, Stellantis' $26 billion, and Ford's $19.5 billion.
  • Honda now expects to lose as much as 570 billion yen by the year to the end of March and plans a revamped mid-to-long-term strategy in the next fiscal year.
  • Goldstein said automakers are not abandoning EVs and forecast a return to growth in 2027, stating, 'No automaker is abandoning plans to sell EVs as a part of their product lineup.
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Several global automakers have recorded painful accounting losses as they scaled back their ambitions for electric vehicles in recent months.

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Bloomberg broke the news in United States on Thursday, March 12, 2026.
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