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Honda and Nissan: a Collaboration to Face the Chinese Offensive

Summary by Auto Journal
The automotive industry has understood the threat posed by Chinese manufacturers, as much as the offer is attractive. To counter this advance, Honda and Nissan have decided to unite in specific sectors. The goal: to reduce costs. An association full of promises It is an announcement that aims to come to counter the offensive of Chinese manufacturers in the automotive field. Honda and Nissan will now associate according to sources from Japan. Thi…
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In April, Honda moved its four-wheel vehicle product development functions back from its headquarters to its subsidiary, Honda R&D Co., Ltd. (Wako City, Saitama Prefecture), for the first time in six years. This move aims to rebuild the company's competitiveness in vehicle manufacturing following the cancellation of development and sales of its next-generation electric vehicle (EV) for North America and the poor performance of its Chinese operat…

·Japan
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The automotive industry has understood the threat posed by Chinese manufacturers, as much as the offer is attractive. To counter this advance, Honda and Nissan have decided to unite in specific sectors. The goal: to reduce costs. An association full of promises It is an announcement that aims to come to counter the offensive of Chinese manufacturers in the automotive field. Honda and Nissan will now associate according to sources from Japan. Thi…

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Auto Journal broke the news on Thursday, July 30, 2026.
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