Homes Are Turning Into Gyms: Demand for Fitness Products Has Increased by 60 Percent.

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According to Hepsiburada's 2026 data, as the habit of exercising at home rapidly spread, sales of fitness and conditioning products increased by 60 percent. The best-selling product of that period was the treadmill, while in sports nutrition, record increases were seen in creatine sales.

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According to Hepsiburada's data for the first seven months of 2026, sales of fitness and conditioning products increased by 60 percent compared to the same period last year. Demand rose across various product groups, from pull-up bars and pilates equipment to dumbbells, mats, and cushions, with treadmills being the best-selling product of the period. Demand for treadmills increased by 235 percent in March compared to the same month last year.