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Home Screen Ads: Another Threat to Linear TV?
Summary by Radio & Television Business Report
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Home Screen Ads: Another Threat to Linear TV?
A streaming platform joint venture between Xfinity parent Comcast and Spectrum parent Charter Communications has distributed a report with data suggesting connected TV home screen ads “drive measurable business impact for advertisers.” Is this “prime real estate,” or simply more highly trumpeted puffery from an industry intent on taking as many ad dollars from over-the-air TV as it can? Please Login to view this premium content. (Not a member? …
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