Holy Cow! History: The Fake Product that Helped Save a Carmaker

Holy Cow History | The fake product that helped save a carmaker

The story of how Americans fell in love with -- or for -- 'fine Corinthian leather' in the 1975 Chrysler Cordoba.

Holy Cow! History: The fake product that helped save a carmaker

There was much anxiety in the early 1970s inside Chrysler’s Highland Park, Mich., headquarters outside Detroit. Everywhere the Big 3 automaker turned, serious trouble was staring it right in the face.