Winners and Losers of a Long, Hot Movie Summer: What Changed
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Winners and Losers of a Long, Hot Movie Summer: What Changed
For six years now, everything that’s happened with the box office — even everything good — has been couched in a hangdog, post-Covid air. A recent Variety headline. The “since Covid” modifiers imply a general backdrop of diminished expectations, as if the entire industry has been demoted to junior varsity. In that time, it has been one “dog ate my homework” excuse after another for why movies didn’t perform. Well, guess what? We just h…
In the summer of 2026, the United States surpassed $4 billion in box office revenue. As a result, the current season is only the second since the pandemic when US box office sales exceeded the $4 billion mark. The films “Spider-Man: Homecoming,” “Toy Story 5,” and “The Odyssey” contributed significantly to the increase in theater sales. Horror films “Backroom” and “Obsessed” also proved successful. At the moment, the new “Spider-Man” film leads …
Hollywood Films Chase Box-Office Records as Summer Ticket Sales Surge
“I don’t think any box-office record is out of reach,” including the possibility of Spider-Man becoming the first film to surpass $1 billion in domestic box-office revenue, said Paul Dergarabedian, head of marketplace trends at Comscore, formerly Rentrak.
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