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Informa Markets Partners with Hong Kong Tourism Board to Launch "The Festival of Connoisseurs" in Hong Kong

The three-year partnership will debut a soft launch in November 2026 and showcase nine luxury worlds across the city.

  • On Wednesday, Informa Markets and the Hong Kong Tourism Board signed a Memorandum of Understanding to launch The Festival of Connoisseurs, a new luxury lifestyle platform in Hong Kong.
  • Hosting over 3,300 single-family offices, Hong Kong serves as a global luxury hub, aligning with the Hong Kong SAR Government's 'Tourism is Everywhere' initiative to promote yachting and marine lifestyle.
  • The Festival of Connoisseurs adopts a 'City-as-Your-Showroom' approach, transforming Hong Kong's landmarks into an immersive consumer experience; the 2026 edition serves as a soft launch before full-scale expansion in 2027.
  • Informa Markets Asia President and CEO Margaret Ma Connolly called the decision 'a profound statement of conviction,' anchoring the company's global luxury portfolio—including yachting and jewellery fairs—in Hong Kong.
  • The festival will showcase nine distinct worlds of connoisseurship, including Marina and Marque, serving as a foundation to introduce leading global brands to Hong Kong's market in coming years.
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The Berkshire EagleThe Berkshire Eagle
+26 Reposted by 26 other sources
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Informa Markets Partners with Hong Kong Tourism Board to Launch "The Festival of Connoisseurs" in Hong Kong

This three-year partnership will create a significant new luxury lifestyle platform in Asia, bringing an unprecedented "City-as-Your-Showroom" experience to Hong Kong's most iconic destinations

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EN broke the news on Wednesday, May 27, 2026.
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