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Hitting the Service Value in a Hurricane From Miles Away
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Hitting the Service Value in a Hurricane From Miles Away
What does it take to deliver real service value in a world of uncertainty, shifting markets, and evolving technologies? Dan Hudson, Chief of Capability at Rolls-Royce, approached this question not with a diagram or spreadsheet but with a metaphor: trying to hit a service value from miles away in a hurricane. Author Nick Saraev Photo: Freepik It’s a vivid, humbling way to capture the complexity of modern servitisation, and it makes one thing cl…
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