HiteJinro Concludes Successful ‘JINRO Pop-Up Store’ in Paris

HiteJinro Concludes Successful ‘JINRO Pop-Up Store’ in Paris

HiteJinro’s pop-up store in Paris, France. [Photo provided by HiteJinro] HiteJinro announced on June 12, that it successfully concluded the ‘JINRO Pop-Up Store’ in Paris, France, which operated for 15 days from May 24 to June 7. The pop-up store was designed to convey the brand identity and appeal of JINRO to French locals and increase brand favorability through product experiences. Operated under the concept of ‘JINRO’S GARDEN’, the pop-up stor…