Hitachi Construction Machinery rebrands as LANDCROS

Hitachi to Rebrand as LANDCROS Effective April 2027

Representing the company's next stage of accelerating innovation, the change will introduce updated equipment and parts branding, while maintaining the same manufacturing excellence and dealer support.

Hitachi to Rebrand as LANDCROS Effective 2027

Representing the company's next stage of accelerating innovation, the change will introduce updated equipment and parts branding, while maintaining the same manufacturing excellence and dealer support.

Hitachi Construction Machinery rebrands as LANDCROS

Image: Hitachi Construction Machinery / LANDCROSHitachi Construction Machinery has announced it will transition to a new global brand identity, LANDCROS, marking the next stage in the company’s 75-year journey as one of the world’s most trusted suppliers of construction and mining equipment. The new name — effective globally from April 2027 — represents Hitachi Construction Machinery’s transformation from an equipment manufacturer to a provider …