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Test Cricket for the TikTok Generation: It’s Cost Millions, but No One Can Look Away

Cricket Australia faces $3 million loss after Ashes Test ends early due to aggressive play and Travis Head's innings despite record attendance of 101,514, officials said.

  • On Saturday, Cricket Australia is headed for an estimated loss of more than $3,000,000 from ticket revenue for days three and four after the two-day Perth Test.
  • Head's 97 off 55 deliveries and Bazball's tempo ended the Perth Test early, with CricViz recording his false shot percentage at 18.5.
  • A record 101,514 fans attended the Perth Test across two days, including 51,531 on Friday and 49,983 on the other day, while Foxtel and The Seven Network reported strong day-one ratings.
  • CA announced an $11,300,000 AGM loss last month and faces up to $4,000,000 in losses from refunded day-three tickets.
  • Mike Baird, CA chair, said `Hang on to your hats because next year we are going to have a record year in cricket`, highlighting the India five-Test tour and potential over-$20 million improvement.
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Mitchell Starc and Travis Head were the heroes of Australia's victory in the Perth Test. Left-arm fast bowler Starc took 10 wickets in the match, while Travis Head, playing as an opener, scored a blistering century in the fourth innings.

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Times of India broke the news in India on Saturday, November 22, 2025.
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