Hilton CMO talks brand swagger, AI — and the pause that refreshed

Hilton CMO talks brand swagger, AI — and the pause that refreshed

The COVID years were an existential threat and reckoning for many in the hospitality and travel industry. But Hilton used it as an opportunity to reset. At the Cannes Lions Festival of Creativity, I sat down with Hilton CMO Mark Weinstein to talk about how the brand’s current strong positioning and growth was forged in that crisis, how it strikes a balance between the inspiration of its past, and the technological possibility of the future, and …