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Hightouch raises $80M on a $1.2B valuation for marketing tools powered by AI

Summary by TechCrunch
Last decade, companies like Segment rewrote the book on how organizations used APIs to merge data from disparate apps to improve marketing strategies.

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TechCrunchTechCrunch

Hightouch raises $80M on a $1.2B valuation for marketing tools powered by AI

Last decade, companies like Segment rewrote the book on how organizations used APIs to merge data from disparate apps to improve marketing strategies.

·United States
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Business InsiderBusiness Insider

Customer data startup Hightouch raises new funding at $1.2 billion valuation in round led by Sapphire Ventures

Hightouch cofounders Tejas Manohar, Josh Curl, and Kashish Gupta.HightouchHightouch raised an $80 million Series C round to become a newly minted unicorn.The startup uses companies' existing data and AI to enhance marketing and sales.Hightouch competes with Salesforce and Twilio in the crowded customer data platform space.Hightouch, a data activation platform for sales and marketing teams, has raised $80 million in Series C funding. Sapphire Ven…

·United States
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martech360.commartech360.com

Hightouch Raises $80M Series C to Boost AI for Marketers

Hightouch, a leading data and AI platform for marketing and personalization, has secured $80 million in Series C funding, bringing its valuation to $1.2 billion. The funding round was led by Rajeev Dham at Sapphire Ventures, with participation from NVC, ICONIQ Growth, Amplify Partners, Bain Capital Ventures, and Y Combinator. This investment will accelerate the adoption of Hightouch’s AI Decisioning product, designed to help marketers set busine…

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RetailWitRetailWit

Hightouch bags $80m Series C at $1.2bn valuation as it brings AI decisioning to retail marketers – RetailWit

Hightouch, a composable CDP and AI decisioning platform, has raised an $80 million Series C investment round at a valuation of $1.2 billion. This was led by Sapphire Ventures, with participation from NVC, Amplify Ventures, ICONIQ Growth, and Bain Capital Ventures. Sapphire Ventures Partner Rajeev Dham will join the Hightouch board. The investment will help drive adoption of the company’s AI Decisioning product which lets marketers identify a bus…

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TechmemeTechmeme

Hightouch, which makes AI marketing, sales, and customer service tools, raised an $80M Series C led by Sapphire at a $1.2B valuation, up from $615M in July 2023

Top news and commentary for technology's leaders, from all around the web.

·California, United States
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MarTech SeriesMarTech Series

Marketers Are Upping Their Software Spend, But Struggle With Their Tech Decisions

GetApp’s 2025 Tech Trends Survey finds that while marketing teams prioritize software investments to support business growth, 39% find choosing the right technology a challenge Software spending in the marketing industry is set to rise this year. According to GetApp’s 2025 Tech Trends Survey—which studied the responses of 1,116 marketing decision-makers across 9 countries—a staggering 79% plan to increase their software investments by at least …

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CMS Critic broke the news in on Monday, February 17, 2025.
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