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Higher CPCs and media costs certainly pressured performance outcomes in 2025: Prasun Kumar
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Higher CPCs and media costs certainly pressured performance outcomes in 2025: Prasun Kumar
2025 has been a year defined by media inflation, accelerated AI adoption, and a dramatic shift in consumer discovery patterns, a combination that also had an effect on real estate marketing. Rising digital costs compressed performance windows, pushing marketers to extract greater efficiency from every media rupee. At the same time, first-time homebuyers returned in strong numbers, with housing credit growth and improved sentiment indices signall…
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