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High-Protein Products Top US$3 Trillion
Summary by FMCG Business
3 Articles
3 Articles
Foods with protein warnings are significantly more expensive than the conventional counterpart. Nevertheless, the price does not prevent consumers from increasing their access. What is the reason, and how sensible is it?
·Frankfurt, Germany
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High-protein products top US$3 trillion
Protein demand will keep rising after the current Proteinmaxxing boom fades, with Asia leading the next wave of growth, according to market intelligence company Euromonitor International. The Age of Proteinmaxxing and the Future of Protein Demand reports show high-protein food, drinks and supplements generated more than US$3 trillion in retail sales in 2025, while global protein demand is projected to grow 11% between 2024 and 2029. China record…
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