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Hibbett's Kids-Focused Digital Play Signals Athletic Retail's Strategic Evolution

Summary by Omni Talk
Digital Segmentation as Competitive Strategy In an era where retailers must constantly reimagine their digital touchpoints, Hibbett’s latest move deserves close attention. The Birmingham-based athletic retailer has unveiled a dedicated e-commerce platform and mobile app specifically targeting the children’s market—a strategic pivot that reflects broader shifts in how specialty retailers are approaching customer segmentation and digital engagemen…
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Omni Talk broke the news in on Thursday, June 26, 2025.
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