HeyMax Launches in Hong Kong and Announces Partnership with Cathay

HeyMax Launches in Hong Kong and Announces Partnership with Cathay

The Singapore-based loyalty platform builds on its July acquisition of Hong Kong fintech krip, partnering with Cathay as part of its strategy to scale its regional rewards ecosystem and expand partner and user growth.

HeyMax Debuts in Hong Kong, Partnering with Cathay to Drive Regional Growth

Loyalty and travel rewards platform HeyMax has made its first international launch in Hong Kong, partnering with Cathay to connect more users and merchants across the region. The Singapore-based company said the move supports its goal of building Asia’s leading open loyalty ecosystem. The expansion follows its July acquisition of Hong Kong fintech firm krip and is part of plans to quadruple its team and strengthen regional partnerships. HeyMax r…

Singapore's HeyMax launches in Hong Kong, announces Cathay partnership

HeyMax, the Singapore-based loyalty and travel rewards platform, has on Wednesday announced its launch into the Hong Kong market, marking its first international expansion and a new partnership with Cathay. HeyMax said in a statement that the move underscores its ambition to build Asia’s leading open loyalty ecosystem, enabling users to earn and redeem miles across multiple brands and partners. The company also plans to quadruple its team and ex…

HeyMax Launches in Hong Kong and Announces Partnership with Cathay - European Business & Finance Magazine

The Singapore-based loyalty platform builds on its July acquisition of Hong Kong fintech krip, partnering with Cathay as part of its strategy to scale its regional rewards ecosystem and expand partner and user growth. SINGAPORE and HONG KONG SAR – Media OutReach Newswire – 5 November 2025 – HeyMax, the Singapore-based loyalty and travel rewards platform, today announced its launch into the Hong Kong market, marking its first international expans…