How to Remove Nonconsensual Intimate Images Under the Take It Down Act
Platforms must remove non-consensual images within 48 hours or face fines, while the FTC launches a complaint site to track compliance.
- Starting Tuesday, the Federal Trade Commission began enforcing the Take It Down Act, requiring platforms to remove non-consensual intimate imagery within 48 hours or face civil penalties of up to $53,088 per violation.
- Signed in 2025, TIDA addresses the proliferation of AI-generated "digital forgeries" and non-consensual imagery. Backed by Melania Trump, the legislation provides victims recourse against exploitation that experts say is outpacing current regulation.
- The FTC launched TakeItDown to accept complaints about platforms failing to act on valid removal requests. Victims must first report content using a platform's on-site tools, allowing companies 48 hours to assess each request.
- FTC Chairman Andrew Ferguson sent warning letters last week to over a dozen major tech firms, including Meta, TikTok, X, and Snapchat, reminding them of compliance obligations. Noncompliance risks federal investigation.
- While the law provides recourse, experts warn of potential over-moderation. Riana Pfefferkorn of the Stanford Institute for Human-Centered Artificial Intelligence said the law creates a "shoot first, ask questions never" dynamic regarding content removal.
14 Articles
14 Articles
US enforces law to crack down on sexual deepfakes
The United States on Tuesday began enforcing a law requiring tech platforms to remove sexual deepfakes and other non-consensual intimate imagery, but experts warned of shortcomings and raised online censorship concerns.
U.S. enforces law to crack down on sexual deepfakes
The United States on Tuesday began enforcing a law requiring tech platforms to remove sexual deepfakes and other non-consensual intimate imagery, but experts warned of shortcomings and raised online censorship concerns.
Take It Down Act Requires Snapchat, TikTok to Remove Intimate Images
Starting Tuesday, major tech companies including Los Angeles County-based Snapchat and TikTok must begin enforcing the Take It Down Act, a law requiring platforms to remove intimate photos or videos shared online without victims’ consent or face fines and a federal investigation. As part of its enforcement, the Federal Trade Commission has launched TakeItDown.ftc.gov, a website allowing victims and survivors to submit complaints about platforms …
Hey Platforms: Add TAKE IT DOWN To Your Transparency Reports
Today marks the deadline for online platforms to implement a process for notice-and-takedown of nonconsensual intimate imagery (NCII) under the TAKE IT DOWN Act (TIDA), which became law one year ago. Starting today, platforms must conspicuously offer a notice-and-removal process for NCII, remove reported material within 48 hours of a “valid removal request” from the…
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