US Edition
Krypto's Star Turn in Superman Sparks Surge in 'Adopt a Dog Near Me' Google Searches — and James Gunn Sounds Delighted
UNITED STATES, JUL 16 – Inspired by James Gunn's Superman, dog adoption-related Google searches surged over 500%, with schnauzer adoptions rising 299%, according to data from the Woofz app.
- On July 11, 2025, James Gunn’s Superman movie sparked a 513% jump in 'Adopt a dog near me' searches, dubbed the `Krypto Effect`.
- Ahead of the film’s release, Warner Bros. Discovery and Best Friends Animal Society covered adoption fees, leading to 454 pets adopted, according to Warner Bros. Discovery.
- ‘Adopt a Schnuzer’ searches reported by ScreenTime, while ‘Adopt a Puppy’ also rose 31% .
- Adoption is a real commitment, reported by Woofz, while Natalia Shahmetova, CEO of Woofz, underscores the importance of readiness.
- Warner Bros. Discovery has slated the sequel for June 26, 2026, with Jason Momoa making an extended cameo, while Gunn hinted at a standalone Krypto project.
33 Articles
33 Articles
Genuine mascot of James Gunn's film, Krypto has conquered the hearts of spectators. To such an extent that Google's research to adopt a dog has exploded in the United States.
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Krypto's Role In 'Superman' Has Led To Seismic Spike In Google Searches For 'Adopt A Dog Near Me'
Krypto’s role in James Gunn’s Superman has led to a massive spike in interest in dog adoptions. According to data from Google Trends, the search term “adopt a dog near me” spiked by over 500% following the release of Superman on July 11. In the film, Krypto — who Superman says he’s “fostering” — has a pretty sizable role in the film, as he’s featured in a handful of action scenes, is used for multiple comedic bits, and also functions as a MacGuf…
Dog Adoption Searches Skyrocket Thanks To Fan Favorite Krypto After 'Superman' Opening Weekend
Superman is supposed to the be big hero of his own story, but in the most recent Superman, directed by James Gunn and starring David Corenswet, the real hero that stole everyone's hearts is Krypto, Superman's foster dog.People came out of the movie jazzed up about its themes, but also apparently looking to adopt a Krypto of their own sooner rather than later. Google searches for "adopt a dog near me" spiked immediately after the movie's release …
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